Athletic Branding - Shakopee Public School District

The Shakopee Public Schools brand identity represents the entire district and its educational mission - from kindergarten through high school.

Shakopee athletes, coaches and fans represent the district in a different context – in athletic competition with other schools – and have their own distinct logos and graphics.

The school district and athletics brand identities should remain distinct from one another and not used interchangeably.

Saber Head Logos

The saber head logo comes in several configurations and is the primary mark used to identify Shakopee Sabers athletics. These logos should never be used on a red or black background. Additional supplementary graphics are available for other applications.

All athletics logos are uniquely rendered. They cannot be redrawn or modified in any way. Elements should never be enlarged or reduced separately from each other.

Black text spelling %22HAKOPE SABERS%22 curves across a white background.

Large red letters spelling out %22IAKOP SABERS%22 are displayed against a white background.

Athletics Logotype

Typography, used consistently, is one of the most important design elements of a visual identity. The Shakopee Sabers logotype comes in several color configurations and formats. It is suitable for use on uniforms, field and court graphics, and other applications where using the saber head logo isn’t practical.

All athletics logos are uniquely rendered. They cannot be redrawn or modified in any way.

A bold, red letter %22S%22 with a black outline stands out against a plain white background.

Athletics Graphics

The consistent use of logos, graphics, and colors are all part of establishing a recognizable identity. The Shakopee Sabers Block S and Saber Paw come in several color configurations and formats. These are secondary, complementary graphics. They should not be used in place of – or instead of – the saber head logo.