Brand and Messaging

  • Brand and Messaging Guide
    The Shakopee Public Schools Brand and Messaging Guide is designed to enhance the public perception of our organization. We need to reinforce our brand through the consistent use of words, images and graphics. 
    This guide is designed to help us strengthen our brand by consistently delivering messages that are clear, cohesive and compelling. In doing so, we will maximize our ability to be seen, heard, recognized and valued. We will also help our community move education forward. 
    If you have any questions about the district's brand and message, please reference our school districts Brand and Messaging Guide. If you have additional questions contact our Communications Department at
    If you are an outside vendor and would like to use the Shakopee Public Schools logo, we ask that you request permission from our Communications Department at